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Graff Diamonds - The Promise Collection (OLD)

Columbia Business School x Parsons School of Design, 2015

This project was the final deliverable for The Design & Marketing of Luxury Products Master Class, a program developed by the Luxury Education Foundation. In this semester-long course, our team (four MBA students from Columbia Business School and four students from Parsons) worked closely with Graff executives to design a new repeatable collection and supporting marketing and launch strategies 

Our team was presented with the challenge of designing a line of products inspired by The Lesotho Promise, a 603-carat diamond unearthed in 2006 and acquired by Graff in 2008. As the 15th largest diamond to be discovered, the stone was then expertly cut into 26 flawless gems ranging in size from 3.14 to 76.41 carats.