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Roe 7 Studios

2015

Branding • Business Strategy • Graphic Design  

My business partner and I founded and ran and events production venue based on a rent-free business model. I developed and managed a branding ecosystem to support the business, which we operated profitably for over a year after closing the company to pursue other ventures. 

 

Brand Identity

Brand Identity

After identifying a gap in the Hoboken events market, I developed a branding ecosystem that established Roe 7 as an upmarket events venue. Social media, online presence, and marketing materials focused on positioning Roe 7 as an upscale, millennial-friendly experience for young families in the Hoboken area.

Business Model

Business Model

Recognizing that a client, who owned a childcare center in Hoboken’s Monroe Center, was missing out on revenue when her space was unused during the weekends, my partner and I pitched converting her business’s loft space into an upscale events studio on weekends. We marketed Roe 7 Studios as an events production venue unaffiliated with the childcare center and operated on a rent-free model, instead giving a commission on each booking to the business's owner. I developed an online and offline brand ecosystem to engage existing clients and find new ones. 

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